Destination Creation Course Scholarship

This course is designed to help you maximize the draw to your business by helping you to identify what makes you a unique destination. Now is the perfect opportunity to build upon your business so that once we emerge from our current situation, you’ll be stronger and better prepared to bring people back to your business!

The course was developed by Jon Schallert whose Destination Business strategy has helped businesses large and small to capture more market share, even when larger, better-capitalized competitors seemingly have the advantage. When independent business owners apply the Destination strategy to their businesses, they naturally attract more local consumers along with customers from outside the traditional marketplace.

Now, the Destination Creation Course is an 8-chapter class, with a new section on business tactics during the Covid-19 crisis.
Here are the chapter titles:

New Chapter: Covid-19 Business Survival Tips
Chapter 1: Becoming a Destination Business
Chapter 2: Your Unique Positioning
Chapter 3: Your Leadership Responsibility
Chapter 4: Targeting Your Most Profitable Customers
Chapter 5: Capturing Consumer and Media Attention
Chapter 6: Creating a Customer-Focused Company
Chapter 7: Marketing Your Destination Business
Chapter 8: Collective Marketing

To receive the scholarship you must fill out the application form to be eligible. Scholarship recipients will be required to provide a short letter to RCED for local news and our blog on what they learned from the course.